It is important to keep in mind the consequences of a problem when it is not addressed or resolved appropriately. It can lead to :
✓ Poor customer service / satisfaction
✓ Bad reviews and PR
✓ Unhappy employees
✓ Higher costs
✓ Loss of revenue
Creating magic is very similar to solving problems, both need a solution, and a suitable one. The most impossible the trick (or problem) seems, the better.
Do we think differently ?
One of the questions I get asked regularly is "when you see a trick, do you know how it is done?". The answer is yes, however there can be rare exceptions. I got into magic at an early age and after a little while, I could work out some of the magic tricks I saw on TV. I didn't become more clever but it was clear that my thought process changed. This is what I aim to teach and revealing how solving someone's problem got me on Sir Richard Branson's jet.